Amplify Tablet System (VP, Design)
Barnes & Noble nook (Executive Creative Director, R/GA)
Barnes & Noble nook 'play' kid's concept (Executive Creative Director, R/GA)
Various clients (Creative Director / Art Director / Designer, R/GA)
The Amplify Tablet System is an open, integrated education platform built specially for K–12. The system seemlessly connects teachers and students through a unique set of classroom tools. As head of design I was involved in all aspects of design & development.
I led the R/GA Data Visualization offering from 2010 to 2012. In that time, I built the team, developed our process, and executed projects for clients including Nike, Walmart, GE, and McCormick.
I led creative for the successful launch of nook, Barnes & Noble's first e-reader. The launch was featured in a Business Week article titled, 'Launch a Product Like Barnes & Noble'.
As Barnes & Noble's digital agency of record, R/GA developed 'nook play', a concept for children. The platform delivered reading experiences through a number of child-friendly interfaces.
As a long-time creative leader at R/GA, I led numerous projects for clients including IBM, Target, and Verizon.